We get a lot (A LOT) of anglers asking to be on our pro-staff/field-staff team. And if you are an up-and coming angler reaching out to a fishing company to get on their pro-staff, you’ll be facing a lot of competition. It can be tough going for some anglers, but here are some tips to help you stand out in the crowd:
#1. Check your spelling and grammar.
This may seem obvious, but we get a lot of emails with poor grammar and bad spelling from anglers applying to our pro-staff. Sure, grammar doesn’t catch fish. But if you want to represent our company, we want to make sure you are doing so in a professional manner. Always proof-read your emails. If spelling and grammar were never your forte, ask someone else to proof read for you.
#2 Purchase the product first.
One of the questions we ask on our application form is “which of our baits have you fished before?” Don’t approach a company asking for free product if you have never actually used it. You need to be sure that you actually believe in that company’s product before you make a commitment to represent them.
#3 Have a good pitch
Most lure companies have people emailing them daily about how they can help promote their products in one way or another. After a while, most of the emails look the same. Have a short pitch that quickly explains why you are different. What makes you special as an angler? Think hard about it and make sure you can communicate it effectively. And remember, you only have a few seconds to capture our attention.
#4 Be specific about how you can help us
Most applications have very general language about how the angler can help the tackle manufacturer, but few are very specific on what they can do. Don’t just say you fish a lot of tournaments or know a lot of people in bait shops. Be specific. How many tournaments, how many people? How specifically can you help promote our company? The more specific you are, the more attention you will get.
#5 What have you done for other companies?
If you already have sponsors, telling us what you have done for them will make a huge impact. Did you win a tournament on another product that resulted in a lot of press? Did you introduce a company to a large local bait shop? What success have you had in the past as a pro-staffer? Be specific.
#6 Have a fishing resume ready
Many fishing manufacturers will ask you for a pro-staff resume that highlights some of your accomplishments. Be sure to have one ready. Treat it like a job resume and make sure it focuses on some of the success you have had in fishing as well as promoting other companies. For example, you can say “Placed top 3 in X tournaments in the past 6 months.” or “Introduced key sponsors to 4 local bait shops.” Keep it all about your key accomplishments
#7 Don’t approach a competitor of an existing sponsor
We often get sponsorship applicants who list out their sponsors and they are sponsored by competitors. When we do, we pretty much ignore them. In general you should only have one sponsors per category (line, reels, rods, terminal, hard baits, soft plastics, etc).
So if you are looking for a sponsorship from a fishing tackle manufacturer be sure to follow these steps to increase your chances of being accepted.